At ourppls, the Communications Strategist leads the strategic direction of client communications across our agency portfolio while also supporting new business growth. This role is central to how we support social impact organisations, charities, and community-led projects to tell their stories with clarity, care, and cultural relevance.

​

Acting as the strategic lead across multiple client accounts, the Communications Strategist bridges clients, creatives, and internal teams, ensuring every output aligns with client goals, community needs, and ourppls’ mission. This role focuses on strategy, narrative, and impact, guiding delivery rather than simply executing tasks. Blending creative storytelling, audience insight, and data-led thinking, the Communications Strategist ensures our clients’ communications are authentic, inclusive, and effective.

​

Core Responsibilities

Client Strategy & Account Leadership

• Lead communications strategy across multiple client accounts

• Translate client goals into clear messaging frameworks and campaign plans

• Act as the primary strategic point of contact for clients

​

New Business & Growth

• Support new business pitches, proposals, and discovery calls

• Contribute to the development of case studies, credentials, and thought leadership

• Help identify opportunities for upselling, cross-selling, and long-term retainers

​

Audience & Insight

• Identify and segment client audiences, ensuring culturally sensitive and community-informed approaches

• Embed lived experience and social context into all strategies

​

Content Direction & Channels

• Set content direction across social media, digital platforms, PR, and campaigns

• Brief and guide creatives, freelancers, and project managers on storytelling approach and tone

​

Brand & Quality Control

• Ensure all client communications align with brand values, voice, and visual identity

• Maintain consistency and quality across deliverables

​

Stakeholder & Relationship Management

• Build strong relationships with clients, partners, and creative teams

• Support leadership in client retention and growth

​

Measurement & Reporting

• Track performance and impact across client campaigns

• Use insights to refine strategy and demonstrate value to clients

​

Crisis & Sensitive Communications

• Lead or support sensitive communications on behalf of clients when required

​

Key Skills & Experience

• Proven experience leading communications strategy for multiple clients

• Strong storytelling and writing skills with a strategic mindset

• Excellent client-facing and relationship management skills

• Deep understanding of digital communications and cultural trends

• Experience working with purpose-driven, community-led, or social impact organisations​

​

Why This Role Matters at ourppls

This role ensures our clients receive strategic, culturally grounded communications leadership, not just content delivery. The Communications Strategist protects the integrity of both client narratives and community voices, making ourppls a trusted partner in social impact storytelling.